Mild yet refined with delicate, subtle flavor characteristics. Throughout the world, the coffee taste of choice varies greatly. Europeans prefer the deep, full-bodied flavor of an espresso roast while most Americans still favor the crisp, subtle characteristics of a light roast. To achieve the essential qualities of a premium light roast, the coffee beans are roasted 7 to 9 minutes (as compared to 15 minutes for an espresso roast). This shorter roasting time allows the bean to develop delicate, lightbodied nuances before stronger, more pronounced flavors take over.